http://shine.yahoo.com/channel/food/3-reasons-why-restaurants-are-so-loud-1302266/
This article talks about why restaurants have such a loud atmosphere. It talks about how faster and louder music makes people eat and drink more and faster. Sound waves energize us, altering our brain chemistry and enhancing our senses. Research suggests that the enjoyment of this stimulus is what causes people to eat more.
After participating in a Food and Brand Lab experiment, I re-read the "Mindless Eating" article. Loud music is an example of the hidden persuaders mentioned. It can subconsciously affect the food related decisions we make, causing us to mindlessly eat more food than we would have normally.
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